ABC Healthcare Plans - Iowa Wellmark BlueCross BlueShield

Iowa Wellmark BlueCross BlueShield

In 1939, the Hospital Service Incorporated of Iowa was established, and later named the Blue Cross of Iowa. In that same year, another health insurance agency was created. This company was called the Associated Hospital Services Incorporated and was later renamed Blue Cross of Western Iowa and South Dakota. In 1945, the Iowa Medical Service changed its name to Blue Shield of Iowa. By the 1960’s Blue Cross and Blue Shield of Iowa became the leading health insurance providers in the state. These companies merged in 1989 to form the IASD Health Services Corporation. The Wellmark brand was adopted by the agency in 1997, creating the Wellmark Blue Cross Blue Shield of Iowa (Wellmark BCBSIA). Today, Wellmark BCBSIA serves a total of 1,658,124 customers, including 153,734 individuals under the age of 65.

Many excellent programs are offered by Wellmark Blue Cross Blue Shield of Iowa, such as: BlueConnection, BlueCard, Blue Priority Health Savings Accounts, BluePrints for Health, Blue Health Coaches, Better Beginnings, Blue Plus Club, Senior Blue, and WalkingWorks. Individual members of Wellmark BCBSIA can choose from the following healthcare coverage plans: Alliance Select, Classic Blue, Basic and Standard, Short-Term Major Medical, and Senior Blue. Employers have a wide range of coverage options for their employees, including: Blue Advantage, Blue Choice, Blue Access, Alliance Select, and Classic Blue. Wellmark Blue Cross Blue Shield of Iowa members who are eligible for Medicare, can choose from the following healthcare plans: Senior Blue Medicare Supplement, MedicareBlue Rx, MedicareBlue PPO, and Senior Blue Select Medicare Supplement. In addition to quality healthcare coverage, Wellmark BCBSIA also offers dental, vision, and prescription drug coverage. Each plan provided by Wellmark Blue Cross Blue Shield of Iowa is designed to control health care costs, improve health outcomes, increase productivity, enhance employee satisfaction, and decrease absenteeism.

There are five main objectives that Wellmark Blue Cross Blue Shield of Iowa strives to achieve. The first goal is to be the easiest health plan to work with for customers and other key stakeholders. Second on the list, is to use process management to improve performance and customer value. To positively impact health care trends and expenditures, is the third aspiration. The next objective is to shape health care public policy. The last intent for Wellmark BCBSIA is to achieve positive business results to reach the following business objectives: financial performance, customer satisfaction, profitable enrollment growth, and improving health status of members. Wellmark Blue Cross Blue Shield of Iowa will continue to work hard until all of these dreams are a reality.